Hey,

A mentor told me something once that changed how I organize everything.

That was it. That one sentence.

And from that point I stopped treating my files, my camera roll, my meetings, my random car thoughts as just clutter. I started treating them as footage.

[VIDEO — watch this first, it's about 12 minutes] This covers your phone and camera roll too, not just your computer files

Here's the problem most founders have.

You're not bad at content. You're bad at capture.

You're letting transcripts disappear. Letting ideas you had in the car go. Letting photos from stages and events get buried under 21,000 unorganized camera roll pictures that you keep meaning to sort and never do.

And then when you sit down to create something, you're starting from zero. Again.

Here’s the thing, it’s not that you lack discipline… you just don’t have the system built yet.

So I read Tiago Forte's entire book, Building a Second Brain. I went deep on the PARA method. And then I adapted it specifically for founders and thought leaders who want to build a personal brand and actually activate on the content inside their life.

I'm calling it the LORE Method.

Log. Create the habit of capturing everything. Meetings, car thoughts, screenshots, videos, voice memos. Everything. I use Fireflies AI for meeting transcripts, Loom to record walkthroughs and feedback, voice memos for ideas in the car, Wispr Flow (or a custom keyboard command I set up for free), and obviously the phone camera. The point is nothing disappears anymore.

Organize. File it into PARA. Projects for active work with a finish line. Areas for the ongoing stuff that never finishes, like your newsletter and website. Resources for everything you pull from when creating. Archives for everything that's done. Never delete. Archive. You'll want that one day.

Retrieve. Find what you need fast. I use a three-letter code system for every entity in my life. SYD for my personal files, SSS for SSS Lighthouse Creative, NL for newsletter. You search SSS, you only see SSS files. That's it.

Execute. Ship without scrambling. The content, the pitch, the talk. You've already got everything. You just have to pull it.

One thing I said in the video that I want to call out here.

You know how you do things better when you're doing them for someone else? Same thing. Your brand deserves the same organized infrastructure you'd build for a paying client.

Here's your free download.

I built the folder structure for you. Projects, Areas, Resources, Archive — already labeled, already set up, with a guide inside that walks you through the whole thing including the three-letter code system and how to set up your phone camera roll categories in Slidebox.

[DOWNLOAD THE LORE METHOD ZIP]

Treat your life like they'll make a movie about you.

Maybe they will.

Keep it real,

— Syd