hey hey,
i’ve been deep in the founder audits lately and i keep seeing the same thing…
the content is actually good. like, genuinely good. and it's still not working.
so it points to a different problem:
it's the profile. a cold stranger sees your post, clicks onto your profile, gives it 3 seconds and asks one question: is this for me?…
and then goes right back to the scroll.
90% of the accounts that I audited could’ve made this change but they didn’t know it existed.
(and your account probably didn’t answer the question they had) and ultimately it lives in the headline!
ok here’s an example of what I mean:
BAD: "Keynote Speaker | Author | Coach"
GOOD: "Keynote speaker for healthcare orgs navigating physician burnout. 30+ stages across 10 countries. Book me ↓"
→ nobody books "a keynote speaker." they book the person who's done 30 stages on their exact problem.
this week's video goes deeper: the full storefront framework, my own bio rewrite, and the cruelest part nobody will ever tell you.
if I could save you 3 years of mistakes and wasted potential, would that be worth $10 to you??
here’s the exact audit tool that i use with clients → https://ssslighthouse.com/gap-finder
THIS WEEK'S TOP 5 PERFORMING HOOKS
we audited these across platforms and ran with the data here’s what we discovered…
1. "people never believe me when I tell them [insider fact]"
2. "stop [doing X] until you know this"
3. "I was wrong about [commonly held belief]"
4. "I spent [time or money] so you don't have to"
5. "the [industry] will not tell you this"
Keep It Real,
Syd